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Travel Management Majors
Travel Management Majors

 

Tourism Management(1209) The undergraduate major is a compre古天乐代言太阳集团hensive application-oriented major with a common industrial foundation and similar research field with the tourism industry and related industries, Cultivate the basic theory of mastering the basic tourism management、 Specialized knowledge and professional skills, Have 古天乐代言太阳集团an international vision、 Management ability、 Service consciousness、 Innovation Spirit, Can engage in business-related operations、 Management、 Planning、 Plan、 Consultation、 Training、 Education and other application-oriented professionals。 Supporting disciplines of underg古天乐代言太阳集团raduate majors in tourism management are mainly industrial 古天乐代言太阳集团and commercial administration、 Application Economics, In addition, other disciplines of social sciences and natural sciences are involved。

Tourism Management of Business School of Tianjin University 古天乐代言太阳集团of Finance and Economics(1209) Including travel management(120901K)、 Exhibition economy and management(120903) Two majors,2019 Starting the implementation of large categories of enrollment。

 

Travel Management

Knowing professional

Modern tourism is integrating 古天乐代言太阳集团industry、 Agriculture、 Trading、 Exhibition、 Culture、 Technology、 Education、 Sports、 Film and Television、 Kang Yang and other rapid development of sightseeing、 Leisure、 Entertainment、 vacation、 Comprehensive industry that coexist in business。 Comprehensively building a w古天乐代言太阳集团ell-off society and the growing good life of the people need to provide major opportunities for the development of tourism, At present, my country's tourism market is in a high-speed golden period。

 

Cultivate target

This major cultivates the basic theory and special knowledge 古天乐代言太阳集团of modern tourism management, With the ability of the tourism industry investment analysis ability、 Travel Project Planning and Development Capability、 Tourism Enterprise Organization Management Capability、 Tourism market research and marketing capabilities、 Customized 古天乐代言太阳集团business capabilities、 Travel information system operation ability, engaged in travel investment、 Plan、 Marketing、 Development、 Business、 Management、 Consultation、 Training and other work, Application of high-quality talents for tourist professional managers。

 

古天乐代言太阳集团School-run features

This major is a national first-class undergraduate construction point, and Ctrip、 Tuniu、 Happy Valley of Overseas Chinese Town、 Fangte Happy World、 Five Avenue Tourism Company、 Binhai Aircraft Carrier Tourism Group and other co-construction 古天乐代言太阳集团practical teaching bases。 Focus on improving students' innovation ability, Strengthen the close combination of scientific research and teaching, Vigorously advocate and promote students' initiative、 Learning from autonomous, Improve the quality of talent training。

 

Main courses

古天乐代言太阳集团Tourism Culture、 Travel psychology、 Tourism Enterprise Strategic Management、 Operation Management 古天乐代言太阳集团of Tourist Scenic Area、 Tourism Ecology and Environment Management、 Travel Festival Management、 Tourism planning and development、 Travel Real Estate Management、 Travel e-co古天乐代言太阳集团mmerce、 Tourism income management、 Customized tourism network marketing and design、 Travel Customer Relations Management、 Analysis of smart tourism and big data、 Online Tourism Enterprise Operation and Management、 Tourism market research and prediction、 Tourism Investme古天乐代言太阳集团nt and Financial Management、 Travel Agency Operation Experiment、 Guide business and skills、 Virtual tourism planning design、 Travel management methods and technology、 Travel communication and etiquette、 Tourism Research Report、 Seminar of Tourism Academic Thought、 Class古天乐代言太阳集团ic Tourism Reading、 Travel research method。

 

Graduate goes

Students can be at travel agencies、 Online Tourism Enterprise、 Travel Investment Company、 Tourist Scenic Area、 Resort、 Hotel and Catering Company、 Travel planning and design agency、 Travel planning and communic古天乐代言太阳集团ation agency、 Tourism administrative department and other tourism related enterprises and institutions engaged in business analysis、 Investment Development、 Planning Design、 Business Management、 Marketing and other work, and culture、 Entertainment、 Trading、 Education、 C古天乐代言太阳集团onsultation、 Finance、 Real Estate、 Government agency、 Public institutions and other related industries or departments work。

 

Exhibition economy and management

Knowing professional

21158-21163、21164-21167、21168-21174,21175-21198。21199-21211, Meeting、 Exhibition、 festival古天乐代言太阳集团、 Game、 Performing Arts and Company Activities, etc., Industry economic benefits rising year by year。 And, Convention exhibition to traffic、 Travel、 Catering、 Accommodation and other related industries have powerful industrial drive effects。

古天乐代言太阳集团 

Cultivate target

古天乐代言太阳集团This major cultivates the basic theory and special knowledge of modern exhibition management, With exhibition planning and design ability、 Exhibition Organization and Operation Capability、 Exhibition project management ability、 Convention and exhibition marketing capabi古天乐代言太阳集团lities、 Exhibition reception service capabilities、 Exhibition information system operation ability, Entering the exhibition plan、 Design、 Operation、 古天乐代言太阳集团Organization、 Management、 Service and other work, Applied high-quality talents of the professional manager of the exhibit古天乐代言太阳集团ion exhibition。

 

School-run features

Full teaching results of this major, In the innovation and entrepreneurial project of college students、 National Information Technology Application Competition、 National Convention Exhibition Innovation Entrepr古天乐代言太阳集团eneurship Competition、 Challenge Cup There are good results in the competition, and won the China Convention and Exhibition Economic Research Association Exhibition Excellent College Award。 and the National Convention and Exhibition Center、 Beijing Beichen Conventio古天乐代言太阳集团n and Exhibition Group、 Tianjin Trade Promotion Association、 Tianjin Meijiang Convention and Exhibition Center、 Shangrong brand communication agency、 Tianjin Shangwu Culture Company and other conventions and institutions of exhibitions and institutions to build a practi古天乐代言太阳集团cal teaching base, Highlight the training of students' practical ability。

 

Main courses

Exhibition Policy and Regulations、 Enterprise Exhibition Practice、 Introduction to Cultural and Creative Industry、 Foundation for the design of exhibition art、 Conference marketing古天乐代言太阳集团、 Convention and Media and Public Relations、 The operation and management of the exhibition venue、 Museum Operation Management、 Planning and Management of Festival activities、 Convention and Business negotiations、 Exhibition e-commerce、 Exhibition Logistics Management、 古天乐代言太阳集团Exhibition Project Management、 Classic case of exhibition project、 Reward travel、 Convention and Exhibition Population、 Exhibition Experimental Experiment、 Exhibition visual system design、 Virtual Exhibition Design、 Convention information and management、 Conference comm古天乐代言太阳集团unication and etiquette、 Exhibition Research Report、 Seminar of Tourism Academic Thought、 Classic Tourism Reading、 Travel research method。

 

Graduate goes

Students can at the conference company、 Exhibition Company、 Hui Exhibition venue company、 Convention and Service Company古天乐代言太阳集团、 Travel Management Company、 Festival etiquette company、 Cultural Communication Company、 Advertising Media Company、 Event planning and organization companies and travel agencies、 Hotel's Convention and Exhibition Division and relevant government departments、 古天乐代言太阳集团Industry As古天乐代言太阳集团sociation, etc. engage in meetings、 Exhibition、 Festival activities、 Stadium Leasing、 Reward travel、 Cultural Performing Arts、 Museum and other projects of market research、 Creative planning and organizational management。

 

 

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